Saul Bass Quotes & Bio: Saul Bass (1920-1996) was an American graphic designer and filmmaker known for his iconic title sequences and film posters. Born in New York City, Bass attended the Art Students League and Brooklyn College before beginning his career in advertising. He quickly became known for his innovative design work, including logos, packaging, and print advertisements.
In the 1950s, Bass began working in film, creating memorable opening titles for movies such as “Anatomy of a Murder” and “North by Northwest.” He also designed film posters for classics such as “Vertigo,” “The Shining,” and “The Man with the Golden Arm.” Bass’s signature style featured minimalist, abstract designs that captured the essence of the films they promoted.
Throughout his career, Bass received numerous awards for his contributions to design and film, including an Academy Award for his short film “Why Man Creates.” He continued to work on film projects and design work until his death in 1996, leaving behind a legacy of timeless and influential design work.
“Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.”
“Design is thinking made visual.”
“My initial thoughts about what a title can do was to set mood and the prime underlying core of the film’s story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.”
“Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the possibility of failure.” ~ Saul Bass
“The nature of process, to one degree or another, involves failure. You have at it. It doesn’t work. You keep pushing. It gets better. But it’s not good. It gets worse. You got at it again. Then you desperately stab at it, believing “this isn’t going to work.” And it does!” ~ Saul Bass
“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.” ~ Saul Bass
“For the average audience, the credits tell them there’s only three minutes left to eat popcorn. I take this ‘dead’ period and try to do more than simply get rid of names that filmgoers aren’t interested in. I aim to set up the audience for what’s coming; make them expectant.”
“Whether or not you believe in God, you can probably sign on to the idea that being kind to others is divine. Just remember to include yourself in that circle of kindness.”